Do You Know What It's Like To Be Viral?

Jul 27, 2019

A day in the life of a blogger: you wake up the afternoon, and something gets you down. What are you going to write about today? Should you try to make viral content, or maybe write an opinion piece?

I just read something about viral content, and I must say it was rather interesting (courtesy of Neil Patel and Aristotle). Great content should have an impact but, to be more precise, it should:

  1. possess ethical appeal (ethos),
  2. appeal to the emotions (pathos),
  3. contain justifiable and logical appeal (logos).

Great content then should be the inverse of: “abracadabra! nope you’re still a bitch” (LOL). So let’s try to make this short piece a little viral to boost my statistics.

What If You Could Criticise A Little?

Photo by Charles on

First, let’s make sure to criticize a little without making matters worse. I’m under the curse now to deliver excellent content every day. Some call it to compromise. But Aristotle is right: what if your content didn’t have an impact?

Take the song “Boy on the Bridge” by Murray Head. In 2010, after 5 years of hard work in investment banking, I decided to quit, and I took my time to explain while we were making sure the neighborhood was safe. Suddenly, I decided to listen to this song and fell on my bed, crying as if I had won Roland Garros for the first time. That day I drew a heart in Paris like Gustavo Kuerten.

Take the song “J’ai Vu” by French band Niagara: I was casually listening to the song at home when security came and said, “excellent, this reminds me of my youth.”

Take the song “Cosmik Debris” by Frank Zappa: it seems there was a kind of genocide with this song. Bankers from all over the world knocked on my door and said: “We want more.”

What Are The Consequences Of Love And Sound?

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If you’re looking for love, remember the price is always high. They say there’s a thin line between love and hate, but it’s more accurate to say you’d better have some simplicity if you want to be in love.

And the consequences of being a musician (and a blogger) means all the time you spend alone must be utilized to listen to music and get better playing an instrument.

Starting a blog is like starting a business: you are lucky if you have good results before 2 years have passed. It means that if you’re not prepared to go through a roller coaster almost every day, you’d better go home, enjoy your bed, and a novel.

What’s The Impact Of Your First Memory?

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Yesterday I was blogging about my first memory: a bombardment. Maybe it’s a real bombardment, or maybe it’s a neurotransmitter bombardment. Yes, I’m talking about sex baby. Make no mistake: the hyper sexualization of society is a dodgy subject. What will bring men and women together is simple: words.

Today I was wondering what should my future look like: spend time with Jesus or with noir detective stories. But I made a choice a long time ago: I will spend my life with music. The emotions music can convey are so rich sometimes. There are indeed songs containing a weird passage.

Take the song “Black Diamond” by Kiss: the introduction is awful. The rest of the song is fantastic, however. I guess if you want to be a better human, you have to be indulgent with the weird passages in life because otherwise, you won’t be able to discover the beauty of some things like this line from Kiss: “darkness will fall on the city!”

What About The Impact Of This Song?

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Morcheeba has some sweet songs, but no other one can compare to “Otherwise.” With a little bit of orientalism, Morcheeba decided to summarise how I felt at age 14: “when it comes to the crunch, I just hide in disgrace.” So now I’m thinking of doing some ski jumping in Paris during Spring to have my conscience clear.

The impact of music is much more enjoyable when you have some feedback. I used to DJ for 22 years old, and the feedback I got from my cabinet was excellent: I was playing a song, and quickly I saw people dance and move their feet and hands.

So maybe everything in life is related to feedback: when people like my posts, it makes my day. Sometimes I have no feedback at all, and I’m not sure what to think. If you don’t say it’s wrong, then that says it’s right?

The moral of that post is easy to see: if you want to measure the impact of what you do, you have to have feedback, but make sure to have the right tools. For example, I used to go to jam sessions every day and record my performance. When I was watching the video, I could see some details that in the heat of the moment I didn’t notice (like a fellow musician that enjoyed my solo).

Nicolas Sursock

Nicolas is a musician. His work now focuses on digesting 10000 songs of jazz, blues, soul, rock, funk and electronic. He plays the guitar if he's not blogging!